[MassMutual] Quanzhou trademark registered the Xiamen trademark transfer of of Zhangzhou patent application role: the pass mark in the market is the weapon of commercial warfare, is to open up the market pioneer. Goods applied for registration of the trademark in the relevant country or region can be stationed in the countries and regions of the large stores, supermarkets. Enterprises generally printing printing labels, packaging or advertising in various media need to produce brand Trademark registration documents. Trademark is extremely important in international trade, international trade can not be separated from the trademark. Administrative departments to monitor the quality of goods and services, and to create prerequisites for handling quality inspection, quarantine, barcode management trademark. Role: business war banner senki a symbol of the indomitable spirit of the strikes, and spiritual power. The banners are the soul of a force captured a position after the plug in its own flag, our representatives have been occupied, it is a glory. Trademark is this symbol of the spirit of enterprise, corporate goods, services, areas occupied by the most direct expression. Role: the highlight of the assessed value of the trademark assets can increase the total amount of assets, and the higher the value of the brand is the more it can reflect the influence of the trademark and business operators indirectly reflects consumers marked the trade mark acceptance of goods. Trademark as an intangible asset, but also by the transfer, use, or license to others pledged to convert its value. Role: ID goods in the eyes of consumers on the market accept social inspection and supervision, to participate in the competition, this market competition, product variety, quality, and price competition in a variety of performance indicators, this information is through the trademark of this a bridge to pass on to consumers. The use of trademarks to advertise their products, services, concise, eye-catching highlight, easy to remember, to impress consumers, to attract to induce the purchase as soon as possible "mood, so as to achieve a brand name to expand the sales effect. Carrier trademarks of role: corporate reputation is not only a sign of difference between the source of goods and services, but also the credibility of the enterprise, a symbol of the strength of the competitive, specific expression of corporate reputation is a trademark of the marked goods for consumers meet sense. Trademark condense the marked goods, services, and the operators of goods, the credibility of the service provider, trademarks commodity, service reputation and the best mark of the corporate reputation. The reputation of their trademarks in the market competition is essential, a trademark of credibility plays a very important role in improving the competitiveness of goods, open merchandise sales. The role of six: Medal of employees good trademark brand to give employees the sense of honor, a sense of accomplishment, a sense of responsibility, a sense of belonging, a sense of mission, grow a sense. Feelings of consumers decided goods, services brand social cognition, an acceptable level, the feelings of the staff decided to trademark brand enterprises to create cohesion and sense of honor to the employees of the enterprise. In other words, the brand is in the final analysis is a relationship, brand loyalty and trust relationship is a special type of relationship. Role of Seven: corporate finance transit stations trademark rights pledge loan business is corporate trademark ownership as a pledge by the third-party assessment to confirm the value of corporate trademarks, flexible Bank, pledged mode, issuing corporate trademark value for corporate financing needs a certain percentage of the loan. Function VIII: the brand dispute shield trademark is like a war shield, who has mastered the trademark has the right to exclusive use of the trademark who is the master of this "shield", registered trademarks, exclusive rights, not only to protect their trademark rights are not abuse, when necessary, can rebound harm to the invasion of the "enemy". Trademark registrant has the right to exclusive use of a trademark, protected by law, others dare not counterfeit, otherwise you can sue the infringer, and obtain financial compensation. The contrary, if they are to others register in the market is bound to lose their own carefully planned so painstakingly built, but may become a tort defendant. Website: www.wantongtm.com